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Skier in the Zermatt valleys

Zermatt: a skiing station moving towards digitalisation

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Matteo Corradi
Mar 8, 2017
Having recently won the Best Ski Resort award in 2016, the town of Zermatt is back to make its name as a skiing station with top-notch services.

Amongst the criteria that led to the crowning of this Swiss district as the best in Europe, lie the quality and variety of slopes available, security, entertainment, eateries and family-friendly facilities. Today, a new factor can be added to the list: its technological transformation.

Atos Consulting, a business firm, confirms it. It analysed a skier’s typical day in 14 skiing stations (12 in Switzerland and two in Austria) and carefully evaluated customer experience from the moment the skier arrived on location, to their restaurant visits, on to their descent on the slops and finally, their relaxation time.

According to research, Zermatt placed first in the locality category with great opportunities deriving from digitalisation. It scored 4.9 out of a total possible score of 6, outstripping other renowned ski destinations such as Davos Klosters and Sölden.

The Vallese skiing station offers a superb tourism experience due to digitalisation thanks to the information services available such as the 46-inch screens placed at the main crossroads that allow skiers to stay updated on the status of the facilities, the open slopes and weather conditions.

Skiing at Zermatt includes free WLAN services and use of the “Zermatt SkiGuide”, a complete app that offers GPS navigation services and a useful guide to the restaurants, warnings of various kinds and interesting tour suggestions.

The Swiss ski station has thus demonstrated its attention to the needs of its clients, who want to benefit from interactive services in the mountains that are user-friendly and enable them to save time.

Next in line according to Atos Consulting is Samnaun with an overall score of 1.9: the skiing facilities are commended but there is a lack of effort in the field of technological advances.

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